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The ultimate resource for Google Ads tips, PPC marketing strategies, and all things digital marketing.

Setting up Google Ads can be simple, but avoiding costly mistakes is crucial for success. In this post, we dive into the top three Google Ads mistakes to avoid in 2024, from poor conversion tracking to relying too heavily on Google’s recommendations. Whether you’re new to Google Ads or looking to optimize your campaigns, these tips will help you get the most out of your ad spend.

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A close-up of a mobile phone displaying a Google search for 'analytics,' illustrating the importance of mobile-friendly SEO strategies in 2024
quit my job to spend more time with my family

Feeling disconnected from the corporate grind, I made the bold decision to quit my job and travel the world with my family. In this post, I share the journey that led me to prioritize freedom over a traditional career, and how this choice has transformed my life in unexpected ways. If you’ve ever dreamed of leaving it all behind to explore new horizons, this story might just inspire you to take the leap.

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2024 has been a fascinating year in the technology space in general, as we continue to see almost every conversation dominated by AI. Google Ads are no exception here, and we’ve seen big changes from 2023, when many of these AI assisted options were hastily rolled out and unimpressive. Several things have started to improve […]

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